In the area of content marketing, writing is starting to become undervalued, not unlike most digital content. After all, we’re a society that complains about a free U2 album in iTunes that we didn’t want, or that we’re mad about paying 99-cents for an app that wasn’t life-altering.
This author has yet to write their bio.Meanwhile lets just say that we are proud Derek contributed a whooping 14 entries.
Entries by Derek
The days of spending lavishly on your first/second/tenth website are doomed. For a host of reasons, it doesn’t make sense. It’s like buying a factory before you have seed money or your first customers. If you’re in the early stages of growing your business or even your idea, save your marketing spend for experimentation and business […]
There is good marketing out there, but there is also a ton of marketing waste. Yet businesses continue to throw time, effort and money away attempting to move the needle simply because everyone else does it. So in no particular order, here are 5 marketing efforts B2B companies do that are completely and utterly useless […]
Adobe’s Creative Cloud is an ecosystem waiting to rain on everyone. Designers (and pigeonholing them into a single group is already tantamount to imprisoning them in Abu Ghraib) are a notoriously cliquish bunch who have a guttural reaction to LinkedIn, Facebook, etc. where their 7AM lattes come back up their throats. Pinterest (for inspiration) and Deviantart […]
The picture above is of our street during Santa Clara’s annual cleanup week where residents have the opportunity to chuck all their once good ideas. Software, unlike a material product, has the ability to linger. It’s a strange phenomenon if you think about it. Software is a piece of intellectual property rather than an actual […]
In baseball, the rare athlete is called a five-tool player. This is the guy who can (1) hit for power, (2) hit for average, (3) plays great defense, (4) can throw the ball with speed and accuracy, and (5) has speed. When you have that guy on the field, things just seem to go well. Some of […]
The new Autodesk logo kind of looks like the Google Drive logo, yes? Yet, I’m going to hold off on saying it was derivative. In any case, you could make the argument that the Google Drive mark is an icon (not a logo). It happens more frequently than you think. After all, balance and composition of […]
Software is essentially a manifestation of some manual process in hopes that it can automate some small piece of information management (unless we’re talking about software for design or related purposes). Marketing, in much the same way, is a type of information management, with the explicit goal to get information in the hands of a […]
Have you explored your business model? Is it set? What is your current cost per acquisition and what should it be? What is the most valuable thing your company provides its customers? (Try not to answer with a feature, but a human benefit) Why is your solution the best choice over other choices? What are those other […]
Marc Suster penned an article on TechCrunch this week entitled “Why Your Marketing Campaign Sucks,” so of course I had to stop whatever I was doing to read it. Mainly, he’s addressing a PR/messaging/awareness campaign, not necessarily a lead-gen campaign.